CASE STUDY
Digital Marketing Campaign
The Client: One of the largest distributors in the world for one of the largest cloud vendors in the world
The Need
- The client was looking at running a Digital Only campaign across certain cloud solutions focused around their Business Continuity & Disaster Recovery offerings
The Objective
- Create an awareness of the offerings within GCC
- Generate 75+ Leads from GCC
The Enablement
The Enabler ONE team:
- Revamped the content utilizing client provided information & its own research across similar competitive offerings, as well as, informal conversations with end customers and partners
- Built landing page, social media & emailer artwork from scratch keeping in mind the brand guidelines of the distributor and the vendor but with an aim to enhance the value proposition messaging
- Worked with the client to conceptualize & launch a promotion to garner maximum interest & impact
- Executed the campaign across industry publications, banner ads, Google, LinkedIn and other social media platforms, Email campaigns on our own & 3rd party database
- Utilized our Marketing Automation & Programmatic AdTech platform to drive a coordinated campaign for maximum output
The Outcome
- Generated over 100+ leads within the campaign period
- Showcased the campaign reach & message awareness penetration through our tracking data & reports
