CASE STUDY
Market Penetration Campaign
The Client: One of the largest wireless & networking vendors in the world
The Need
- The client was looking at penetrating into an identified wish list of 500+ accounts in KSA
- The customer was looking for support to enhance their qualified pipeline during the ongoing pandemic situation
The Objective
- Generate qualified Leads
- Gain intelligence into these customers including identifying the right audience, as well as, their existing networking landscape
The Enablement
The Enabler ONE team conceptualized an Integrated Campaign consisting of:
- Digital & Social Media
- Voice campaign to drive deeper conversations within the end customer base
- Revamped & built the messaging content utilizing client provided information & its own research across similar competitive offerings, as well as, informal conversations with end customers and partners
- Built multiple landing pages, social media & emailer artworks from scratch keeping in mind the brand guidelines of the vendor but with an aim to enhance the value proposition messaging & enable retargeting of the audience
- Executed a data gathering exercise to identify the right personas within the wish list of accounts alongwith their social media accounts & email ids
- Executed the campaign across banner ads, Google, LinkedIn and other social media platforms, Email campaigns to reach these identified contacts
- Utilized our Marketing Automation & Programmatic AdTech platform to drive a coordinated campaign for maximum output
The Outcome
- Ran the campaign over a 3-month period with tremendous success
- Generated 30+ leads resulting in a qualified pipeline of over USD 500k+
-
Profiled over 250+ wishlist accounts to provide intelligence on:
- Right Persona
- Existing Tech Landscape
- Desire to engage with our client
- Showcased the campaign reach & message awareness penetration through our tracking data & reports
