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Welcome to the 2nd Edition of Channel Speak!
In 2018, over 50+ channel partners from across the Middle East participated in the inaugural Channel Speak survey & provided some invaluable insight into their eco-system.
The overall survey was broken into four key sections:
- Portfolio of solutions offered and sold
- Channel partner’s views on the buying behavior of enterprises
- Market challenges and counter strategies adopted by partners and
- The overall engagement between the IT ecosystem.
One respondent stands a chance to win Dhs 1,000 Gift Voucher* (Terms & Conditions Apply)
This year, once again, we’re looking at gaining this invaluable insight from you to help you better engage & collaborate with your broader eco-system of customers, distributors and vendors!
As per Gartner, the Middle East and North Africa (MENA) IT spend is expected to reach USD 160 billion in 2019, a 1.8% increase from last year!*
None of this is possible without you, the channel eco-system!
PARTICIPATE in the MENA region’s only vendor & technology agnostic annual channel eco-system survey and bring to light your issues, concerns and the support required from your eco-system to make the above happen! Tell us what you need to not only deliver these figures but also remain profitable!
Look forward to your insight in helping us get YOUR VOICE to the entire channel eco-system.
Most vendors and distributors boast a strong and closely integrated channel partner program. However, in reality, most partner programs are still disintegrated with the ground realities and pain areas of partners. Both distributors and partners need to rethink their partner programs and make sure that they are more aligned to address the needs and expectations of their partners.
In order to do that, they need access to solid, and more importantly unbiased feedback from partners; which is what
Enabler ONE has attempted through Channel Speak.
A perfectly aligned channel partner/distributor and vendor can deliver an optimal and the best solution to its end customers. Having said that, a survey, such as Channel Speak, aimed at knowing end-customer’s perspective through the lens of channel partner is very useful and can provide well-informed business data to enable partner/distributor and vendor’s collaboration for achieving a healthy channel ecosystem.
Availing up-to-date insights, directly from the partners through this medium, into the changing market dynamics that is driving comparison between OPEX and CAPEX model, skills availability, training demands, growth and sustainability and risk criteria, financial behaviour, integrated or multi point solution and inputs on customer experience are some of the key business indicators that can help SonicWall engage better with channel ecosystem to achieve best productivity, channel loyalty and customer satisfaction and customer retainment.
It is great to see an initiative like Channel Speak being launched by Enabler One and Reseller ME as it aims to provide a platform to get unbiased feedback from the channel. The survey can surely help provide useful data to enable partners, distributors and vendors to fine tune their current offerings and make everyone work towards the creation of a more aligned channel ecosystem.
We look forward to using the insights from this survey to plan our channel strategy and service offerings for the coming year.
Almost all global vendors rely on the strength and expertise of regional channel partners to ensure their offerings reach their targeted customers. It is vital for vendors and distributors to truly understand the challenges partners face and support them to address these issues effectively. Initiatives such as Channel Speak helps us to gain a clearer picture on market circumstances and the bottlenecks partners grapple with. We also commend the survey as it is the first time there has been an initiative of this scale at a regional level.
Channel Speak is ideal for getting conversations around major issues started. This will lead to more open and direct dialogues, resulting in success stories and secured business processes among channel partners and their stakeholders.
I am optimistic that Channel Speak will be a strong link between stakeholders to help understand each other’s business objectives. This is especially more relevant in current scenarios where almost all vendors have transformed their legacy products and services to map with the disruptive technologies.