About Company
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Enabler ONE DWC-LLC
Dubai | London | Mumbai
Channel partners act as the extended sales arm of the distributors and vendors. However, they are often perceived as mere fulfillment routes within the IT ecosystem. Both distributors and vendors often conduct channel satisfaction surveys, which certainly provide a good view of the satisfaction levels of partners on variety of areas with their distributors and vendors.
However, there is a clear need to deeply analyse the actual pain areas of partners and then work towards building a strategy to address those issues.
Most distributors and vendors rely on a small set of partners for over 80% of their business; this isn’t because of the incapability of the remaining partners, but it is rather due to the lack of the support from distributors and vendors to the remaining partners. If distributors and vendors desire to develop a much stronger partner ecosystem, then it is pivotal to expand their vision beyond their top partners.
In order to capture the ground reality of the market; and understand the true challenges and expectations of channel partners; Enabler ONE conducted the region’s 1st vendor & technology agnostic channel eco-system survey, Channel Speak.
Channel Speak surveyed 52 large and medium sized channel partner organizations in the GCC. The overall survey was broken down into four key sections:
- Portfolio of solutions offered and sold
- Channel partner’s views on the buying behavior of enterprises
- Market challenges and counter strategies adopted by partners and
- The overall engagement between the IT ecosystem.
Download a FREE copy of the inaugural 2018 Channel Speak Report & get your insights into the above areas!