Welcome back to the 4th Edition of Enabler ONE’s Channel Speak survey!
In 2022, the overall IT spend in MENA is forecasted to reach USD 173 billion, as per Gartner, which is a 2.1% increase over 2021.
Whilst, 2021 has definitely been full of uncertainty it has also seen a positive impact on IT spend with a 4.5% increase in 2021 over the previous year. This has largely been in the areas of Data Center infrastructure, end point devices and Cloud.
2022 was a year that started with a lot of positive sentiments in the channel industry, but it also came with a lot of changes in the way the channel operated, the solutions they bought & sold, as well as the support they needed from their broader ecosystem of customers, vendors and distributors!
These changes are just the beginning of what many claim to be the advent of a new ecosystem of partners such as Ecommerce Marketplaces, Consulting firms and influencers. Hence, it is extremely imperative, to share your views with your broader ecosystem, so that they understand your concerns and are better equipped to support you!
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Lack of Support from Distributors & Vendors
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Customers prefer Adopting New Technology
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