Strategic Services
Partner Program Development
A partner driven route to market, is a journey by itself.
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A partner driven route to market, is a journey by itself. It requires a complete process to ensure that every member of your organization is supporting this journey!
The Enabler ONE team has helped many organizations embark on a partner driven route to market. We help build a tailor-made partner program & process that are suitable for your organization, whilst ensuring industry best practices for partner engagement.
Partner Performance Audits
The 80:20 syndrome, wherein 80% of your revenue comes from 20%
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The 80:20 syndrome, wherein 80% of your revenue comes from 20% of your customers isn’t applicable to your customer alone. The same is also true for your partners.
Over the years, we have executed Partner Performance Audits for various organizations to identify gap areas, as well as, improvement areas in partner engagement, growth & success.
Right Route-to-Market
You’re entering a new geography or launching a new product. Hmmm……
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You’re entering a new geography or launching a new product. Hmmm…… Should you go the Indirect Partner Driven Route or a Direct: Straight to Customer route?
Our team of experienced consultants help you address these queries and more to ensure that the optimal route to market is chosen!
Tech Led Partner Model
We sell technology on a daily basis! We use technology
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We sell technology on a daily basis! We use technology to manage our security, our communications, our sales processes. Then why not use technology to automate your Partner Management? Make it easier for your partners to engage & transact with you.
Speak to our team to understand how best to implement a technology-led partner management model!
Pricing Strategy
Many organizations make the most common mistake when pricing…
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Many organizations make the most common mistake when pricing their products or services! They take a Cost+ Model! Whilst it may work in the short run, it won’t deliver value or profitability to you in the long run.
Speak to our team to understand the best pricing strategy to adopt for your products & services.
Market Research
Whether it’s identifying the right target base or getting a better
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Whether it’s identifying the right target base or getting a better insight into what your competitors are doing, Market Research plays a key role in understanding what your GTM/RTM strategy should be!
Get your intelligence dose from our experienced team of researchers!
Marketing Strategy Development
Do you need help in defining the right Value Proposition Messaging?
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Do you need help in defining the right Value Proposition Messaging? Or in building a Through Channel Marketing Approach?
Our team has been building marketing strategies for various technology organizations for decades and they’ve been there & done that. Ask for a call to learn how we can help you design the right strategy & approach.
Technology-Led Marketing Organization
Data-driven marketing is the NORM today.
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Data-driven marketing is the NORM today. If you’re not getting the right insights from your marketing spend, then most probably you’re not even getting the right ROI from your spend! A technology-led Marketing strategy provides you in-depth & granular segmented insights which enables you to ensure that your marketing funds are spent in the right area, medium & audience.
Speak to our Growth Marketing experts to understand how we can enable this strategy for you!
Tactical Services
Partner Profiling & Recruitment
Many a times our customers have told us that the partners
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Many a times our customers have told us that the partners & distributors onboarded by their teams don’t seem to be the right fit.
Using our Best Fit Analysis Framework, we take your desired partner parameter & profile our base of 20,000+ partners across different geos, to identify the best suited partner and then we help you recruit them.
Speak to our teams to know how we can help you acquire the Right Partner!
Partner Activation & Engagement
So, you’ve got a whole bunch of new partners
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So, you’ve got a whole bunch of new partners. What next? Believe us, that was the easy part!
Our Channel Experts run various programs to help you activate and engage with your partners, better, to ensure that you have a healthy & active channel base!
Partner Incentive & Loyalty Programs
Partners are not your employees! So how do you motivate them?
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Partners are not your employees! So how do you motivate them? How do you enhance your wallet share & mind-share with them.
Speak to our Channel Experts to understand the various Partner Incentive & Loyalty Programs we’ve built for our customers to help them build a motivated channel base!
Lead Generation & Integrated Marketing Campaigns
Utilizing our mix of Marketing Automation technologies,
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Utilizing our mix of Marketing Automation technologies, a cool design team and our team of technology sales specialists, we have delivered millions of dollars of qualified pipeline to our customers across Middle East, Africa & APAC.
Reach out to us to understand how we can help you achieve your objectives: Whether it is to build a qualified pipeline or spread solution awareness or drive traffic to your events, we can help you!
Through Channel Marketing Campaigns
Channel Partners are, sometimes, not very marketing savvy!
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Channel Partners are, sometimes, not very marketing savvy! They need help in designing their marketing campaigns or even managing their MDF processes!
Combining our Through Channel Marketing Automation platform, technology from some of our partners, and our experience having run various Partner-led Marketing campaigns, we help you get better ROI from your MDF spend!
Account Based Marketing & Prospect Nurturing Campaigns
You’ve identified your target market. You’ve identified your target industries.
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You’ve identified your target market. You’ve identified your target industries. You’ve even created a wish list of accounts you wish to penetrate. Now what? Our Marketing Experts have designed campaigns which enable you to not just profile & penetrate your wish list of accounts but also build a nurturing aspect to keep them warm & grow them into hot opportunities.
Reach out to us to find out how we can help you achieve your market penetration goals!
New Product Launch
When launching a new offering, it is extremely critical to not just
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When launching a new offering, it is extremely critical to not just get your value proposition messaging correct, but also ensure your message is reaching your target audience.
Bringing together our vast experience of having launched various products/services & brands over the years along with the right tools & teams, we help you reach your desired objectives faster & with better ROI!
Local Representation & Teams
Many organizations like to test the water before getting into
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Many organizations like to test the water before getting into a major investment of offices & teams on the ground. That’s where we come in!
With our teams present across multiple geographies, Enabler ONE provides you an experienced Channel Management feet-on-ground team without the long investments to help you provide local support to your partners till you hit your desired milestone & set-up your base.