Our Work - Go-to Market Advisory Firm

Case Studies

The client was looking at moving its sales operations from an 80% direct to a 100% Channel Partner led sales model.

The client was looking at enhancing its SMB Channel landscape & enable an active channel ratio

The client was looking at enhancing its channel breadth in KSA for its cloud-based application offerings.

The client was looking at running a Digital Only campaign across certain cloud solutions…

The client had recently launched the latest generation of their compute platforms & wanted to build awareness within their customer & channel base for the AMD version of these offerings

The client was looking at penetrating into an identified wish list of 500+ accounts in KSA

The client was looking at penetrating into their partner’s existing customer base to spread awareness of their offering, as well as, to generate a qualified pipeline

The client was looking at creating a channel partner eco-system within Middle East for some of its ICT Services.

TESTIMONIALS

Gareth Hansford General Manager, Gulf Software Distribution

Enabler exceeded our expectations of their capabilities and activity levels in identifying new Partners for GSD across the Gulf Region

Ashish Katkamwar CEO, Uniserved An Oxxus Technologies Pvt Ltd Venture

Uniserved was looking for a partner who can help orchestrate their entry into the MEA geography. Enabler ONE has been an invaluable partner on this journey, starting from helping us clarify our product vision for the new geo and more importantly providing ongoing support for our expansion plans. Enabler One bridges the gap between identifying product market fit and then communicating this succinctly to the target market.

M.Zameer A.Qureshi Assistant Vice President, Centra Technologies DMCC

Enabler ONE has continuously helped transform our CAPP program significantly; creating a clear value driven approach and proposition to our channel partners in the region. Working hand in hand with us, they've not just helped our channel strategy but enabled our channel engagement process too!

NARENDRA TALREJA COUNTRY HEAD, SOFTWAREONE UAE

I am optimistic that Channel Speak will be a strong link between stakeholders to help understand each other’s business objectives. This is especially more relevant in current scenarios where almost all vendors have transformed their legacy products and services to map with the disruptive technologies.

ALIASGAR DOHADWALA CEO, VISIONTECH SYSTEMS

Channel Speak is ideal for getting conversations around major issues started. This will lead to more open and direct dialogues, resulting in success stories and secured business processes among channel partners and their stakeholders.

RAMKUMAR BALAKRISHNAN PRESIDENT, REDINGTON VALUE

Almost all global vendors rely on the strength and expertise of regional channel partners to ensure their offerings reach their targeted customers. It is vital for vendors and distributors to truly understand the challenges partners face and support them to address these issues effectively. Initiatives such as Channel Speak helps us to gain a clearer picture on market circumstances and the bottlenecks partners grapple with. We also commend the survey as it is the first time there has been an initiative of this scale at a regional level.

STEVE LOCKIE GROUP Managing Director, WESTCON-COMSTOR

It is great to see an initiative like Channel Speak being launched by Enabler One and Reseller ME as it aims to provide a platform to get unbiased feedback from the channel. The survey can surely help provide useful data to enable partners, distributors and vendors to fine tune their current offerings and make everyone work towards the creation of a more aligned channel ecosystem. We look forward to using the insights from this survey to plan our channel strategy and service offerings for the coming year.

SHAHNAWAZ SHEIKH SALES DIRECTOR, MIDDLE EAST & TURKEY, SONICWALL

A perfectly aligned channel partner/distributor and vendor can deliver an optimal and the best solution to its end customers. Having said that, a survey, such as Channel Speak, aimed at knowing end-customer’s perspective through the lens of channel partner is very useful and can provide well-informed business data to enable partner/distributor and vendor’s collaboration for achieving a healthy channel ecosystem.

SAURABH VERMA HEAD ICT AND DIGITAL TRANSFORMATION, MENA, FROST & SULLIVAN

Most vendors and distributors boast a strong and closely integrated channel partner program. However, in reality, most partner programs are still disintegrated with the ground realities and pain areas of partners. Both distributors and partners need to rethink their partner programs and make sure that they are more aligned to address the needs and expectations of their partners. In order to do that, they need access to solid, and more importantly unbiased feedback from partners; which is what Enabler ONE has attempted through Channel Speak.

Santosh Pania Channel Marketing Manager – MESA, Aruba Networks, a HPE Company

The top 3 things that made us engage with Enabler ONE was: their deep Domain Expertise of the technology industry along with the channel driven engagement models; strong Regional Market Understanding with channel & end-user connects; and last but the most important – their Performance Driven approach to any campaign.