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The client was looking at moving its sales operations from an 80% direct to a 100% Channel Partner led sales model.
The client was looking at enhancing its SMB Channel landscape & enable an active channel ratio
The client was looking at running a Digital Only campaign across certain cloud solutions…
The client had recently launched the latest generation of their compute platforms & wanted to build awareness within their customer & channel base for the AMD version of these offerings
Uniserved was looking for a partner who can help orchestrate their entry into the MEA geography. Enabler ONE has been an invaluable partner on this journey, starting from helping us clarify our product vision for the new geo and more importantly providing ongoing support for our expansion plans. Enabler One bridges the gap between identifying product market fit and then communicating this succinctly to the target market.
I am optimistic that Channel Speak will be a strong link between stakeholders to help understand each other’s business objectives. This is especially more relevant in current scenarios where almost all vendors have transformed their legacy products and services to map with the disruptive technologies.
Almost all global vendors rely on the strength and expertise of regional channel partners to ensure their offerings reach their targeted customers. It is vital for vendors and distributors to truly understand the challenges partners face and support them to address these issues effectively. Initiatives such as Channel Speak helps us to gain a clearer picture on market circumstances and the bottlenecks partners grapple with. We also commend the survey as it is the first time there has been an initiative of this scale at a regional level.
It is great to see an initiative like Channel Speak being launched by Enabler One and Reseller ME as it aims to provide a platform to get unbiased feedback from the channel. The survey can surely help provide useful data to enable partners, distributors and vendors to fine tune their current offerings and make everyone work towards the creation of a more aligned channel ecosystem. We look forward to using the insights from this survey to plan our channel strategy and service offerings for the coming year.
A perfectly aligned channel partner/distributor and vendor can deliver an optimal and the best solution to its end customers. Having said that, a survey, such as Channel Speak, aimed at knowing end-customer’s perspective through the lens of channel partner is very useful and can provide well-informed business data to enable partner/distributor and vendor’s collaboration for achieving a healthy channel ecosystem.
Most vendors and distributors boast a strong and closely integrated channel partner program. However, in reality, most partner programs are still disintegrated with the ground realities and pain areas of partners. Both distributors and partners need to rethink their partner programs and make sure that they are more aligned to address the needs and expectations of their partners. In order to do that, they need access to solid, and more importantly unbiased feedback from partners; which is what Enabler ONE has attempted through Channel Speak.
The top 3 things that made us engage with Enabler ONE was: their deep Domain Expertise of the technology industry along with the channel driven engagement models; strong Regional Market Understanding with channel & end-user connects; and last but the most important – their Performance Driven approach to any campaign.