CASE STUDY
Enhance the SMB Channel Landscape
The Client: A Global Cyber-Security Vendor
The Need
- The client was looking at enhancing its SMB Channel landscape & enable an active channel ratio
The Objective
- Identify, connect & onboard atleast 30 SMB Channel Partners across MENA
- Connect the new partners to pre-identified distributors in the region for further engagement
- Launch distributor led promotions within the newly acquired partners to generate interest
The Enablement
The Enabler ONE team:
- Conducted a Best Fit Analysis to identify best suited partners
- Ran a Digital & Voice Campaign into the targeted channel database
- Connected interested and positive partners with their identified distributors across the region
- Registered and onboarded the connected partners on to the vendor’s partner program
- Ran multiple distributor led promotions into the connected channel
The Outcome
- 40+ New Channel Partners were added to the eco-system
- 3 Concurrent Channel Promotions were run into the new base resulting in certain quick wins & a healthy next quarter pipeline
