CASE STUDY
New Product Awareness
The Client: One of the largest compute platform vendors in the world
The Need
- The client had recently launched the latest generation of their compute platforms & wanted to build awareness within their customer & channel base for the AMD version of these offerings
The Objective
- Create an awareness of the AMD based offerings to showcase the value proposition to both the end user & channel base
- Generate MQL Leads
The Enablement
The Enabler ONE team conceptualized a multi-pronged & Integrated Campaign consisting of:
- Digital, Social & Print Media
- Collaboration with regional industry publications
- Channel Enablement Session
- Voice campaign to drive deeper conversations within the end customer base
- Revamped & built the messaging content utilizing client provided information & its own research across similar competitive offerings, as well as, informal conversations with end customers and partners
- Built multiple landing pages, social media & emailer artworks from scratch keeping in mind the brand guidelines of the vendor but with an aim to enhance the value proposition messaging & enable retargeting of the audience
- Executed the campaign across industry publications, banner ads, Google, LinkedIn and other social media platforms, Email campaigns on our own & 3rd party customer & channel database
- Organized a fun learning event for their identified channel partners to drive the messaging, as well as, enhance engagement
- Utilized our Marketing Automation & Programmatic AdTech platform to drive a coordinated campaign for maximum output
The Outcome
- Ran the campaign over a 3-month period with tremendous success
- Enhanced engagement with the vendor’s 3 major distributors & 20+ channel partners to drive the new product offering messaging
- Generated 20+ leads resulting in a qualified pipeline of over USD 1mn+
- Showcased the campaign reach & message awareness penetration through our tracking data & reports
