CASE STUDY
Cloud Channel Acquisition
The Client: A Global Enterprise Application Vendor
The Need
- The client was looking at enhancing its channel breadth in KSA for its cloud-based application offerings
The Objective
- Identify & connect with potential best suited partners
- Spread awareness of the new cloud-based offering & Channel Program amongst this target base
The Enablement
The Enabler ONE team:
- Conducted a Best Fit Analysis to identify best suited partners
- Ran a Digital & Voice Campaign into the targeted channel database
- Organized & Conducted a series of Partner Recruitment webinars
- Connected interested new partners with the client’s channel team
The Outcome
- 100+ new interested partners were connected to the client
- 60+ of the connected partners were onboarded by the client during our project period
- Rest of the connects were still under discussion for onboarding
