We recently hosted the webinar “Pitfalls to Avoid When Launching and Scaling an International Channel”. Channel Mechanics VP Sales, John McArdle was joined by special guests Justine Cross, Managing Director, EMEA Channels and Nehul Goradia, Co-Founder, Enabler ONE to share their experience of whether they…
Most organisations consider an indirect channel as the fastest and the least cost route to market. A channel driven model enables you to reduce your direct investment in a large direct presence and teams to gain market share as well…