The Backbenchers

The Backbenchers

The 80:20 Channel Engagement Syndrome! If you’ve gone through the old Indian school system, like I have, you would remember that most classrooms were filled with 40+ students managed by a single class teacher. (This may still be the case…

 Exploring the 3 Ps of channel

Exploring the 3 Ps of channel

Most organisations consider an indirect channel as the fastest and the least cost route to market. A channel driven model enables you to reduce your direct investment in a large direct presence and teams to gain market share as well…